ABOUT / FRGMNT
Built for marketers
who want to go further.
FRGMNT is an independent, expert-led media buying partner focused on making B2B newsletter advertising easier to evaluate, execute, and scale.
THE THINKING
Good media buying starts with better questions.
Where are the right audiences? Which publishers deserve a test? Are the economics fair? And what does each campaign teach us about the next investment?
FRGMNT brings audience research, publisher evaluation, negotiation, creative adaptation, execution, and consolidated reporting into one managed process—so teams can make decisions with more confidence.
FOUNDER
Built by an operator,
not a marketplace.
Chris Marpo founded FRGMNT after leading sales teams and working across the media ecosystem, bringing firsthand experience in media sales, publisher economics, and the challenges advertisers face when scaling new channels.
EXPERIENCE AT REDDIT · PINTEREST · QUORA · LINKEDIN · TLDR
That background informs a practical approach to publisher economics, advertiser needs, and the details that make campaigns work. FRGMNT is independent.
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